Turn customer feedback into a clear ad brief

Two prompts, a worked example and a handoff for your creative team. Turn product knowledge into one concrete ad.

Briefing-Kit kostenlos anfordern Get the free Briefing Kit

Fiktive faltbare Aufbewahrungsbox offen und gefaltet, Illustration — Fiktive Ad-Vorschau. Illustration, keine echte Produktaufnahme. / Fictional ad preview. Illustration, not a real product photo.

Ausgefüllte Beispiel-Card für ein Creative-Briefing — Beispiel-Output: Creative-Briefing / Example output: Creative brief

Your free Creative-Briefing Kit

Get an email link to two prompts, a worked example and a printable handoff.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

One customer motive, one brief your team can use

See the actual output: completed source material, two connected prompts and a finished handoff for a static ad and creator video.

Source material, not AI guesses

Separate verified product facts, original customer words and missing information. The fictional example shows exactly how to prepare the input.

A brief your team can use

A finished static layout and creator storyboard with hook, copy, scenes and CTA. Open claims, formats and usage rights stay visible.

Two prompts, one outcome

Prompt 1 sorts the source material and selects one supported angle. Prompt 2 turns it into copy, a static brief and five video scenes.

Get the free Briefing Kit

Das steckt im Briefing-Kit

Belegte Produktfakten und Kundenmaterial rein. Ein Angle, vollständige Copy und eine konkrete Übergabe an Design oder Creator raus.

01 Customer ResearchQuellen rein. Belegte Motive, Limitationen und Research Gaps raus.

02 ProduktionsbriefingDer gewählte Angle wird zu konkreter Copy, Composition und Handoff.

03 Produktions-CheckClaims, CTA, Formate und Nutzungsrechte vor der Produktion prüfen. Offene Freigaben bleiben sichtbar.

Inside the briefing kit

From supported product facts and synthetic source material to one angle, ad copy and a production handoff.

01 Customer researchSources in. Evidence-backed motivations, limitations and research gaps out.

02 Production briefThe selected angle becomes specific copy, composition and handoff instructions.

03 Production checkCheck claims, CTA, formats and usage rights before production. Keep open approvals visible.

How it works

Get the reader link by email. No login and no expiry date.

01 Request the brief

Enter your name and email address.

02 Confirm once

Confirm your email address once using the link in our email. You can skip this step for future resources.

03 Open the Briefing Kit

Open the reader from your email. Copy the two prompts, replace the fictional input with your data and print the completed brief card as a PDF. No expiring access.

Mesper is behind the Briefing Kit

Mesper helps consumer brands connect customer insight, creative production and paid social. The Briefing Kit shows one part of that work: turn supported material into a concrete production task.

René Dallmann

Founder of Mesper

A few useful details

What will I receive by email?

An email link to the reader with two copyable prompts, a fully worked fictional example, a static-ad handoff, five video scenes and a production checklist.

Do I need Notion or an AI subscription?

No. The reader opens in your browser. Run the prompts in your own preferred model. The example and handoff are readable without an AI subscription.

Can I use the example for my own product?

Yes. The example is fictional and shows the structure, not a real customer case or a proven ad winner. Replace all sources with your approved material and check claims, CTA and paid usage rights.