What is really left of your store revenue?
Plan your D2C profit and compare discounts and bundles. Free for Google Sheets and Excel.
Your free profit planner
Get the Google Sheets and Excel links by email.
Enter your numbers and work it out
Inputs and results are clearly separated. Yellow fields show you where your numbers go. A fictional example helps you get started.
What remains from revenue?
Enter your revenue, costs and ad spend. The template brings them together.
Does the discount pay off?
Work out how a discount or bundle changes your result.
Keep planning with your numbers
A blank template, instructions and a fictional example in one file.
How to read the numbers
Net revenue
€130,000
Goods & variable costs
−€52,000
Marketing & fixed costs
−€51,000
Result
€27,000
What happens if you offer a discount? Compare your starting point with discount and bundle assumptions in the planner to see the impact on your result.
How to get your template
Request the template and receive it by email.
01 Request the template
Enter your name and email address.
02 Confirm once
Confirm your email address once using the link in our email. You can skip this step for future resources.
03 Receive your template by email
You receive the Google Sheets and Excel links by email. Create your own file and start with the yellow input fields.
Meet Mesper, the team behind the template
We’re your Growth Partner. We plan your ads, make the creative and run your campaigns. Together, we look at what your store keeps after costs. The template lets you work through the numbers yourself first.
René Dallmann
Founder of Mesper
What this means for our clients
UND GRETEL – Turning attention into orders
For the beauty brand, we brought paid social, Google Ads and the offer together. The published 2025 case covers results across four paid channels.
3.5× blended ROAS
3,500+ orders
38% new customers
“The vintage luxury handbag campaign was a turning point.”
Client testimonial from Nora Waidhaas, Executive Manager at UND GRETEL
View the UND GRETEL case
CarpLounge – One product, three creative approaches
What convinces your audience: a direct comparison, specific product benefits or other customers’ experience? These real CarpLounge ads show each approach.
This is how an idea becomes an ad you can test. These are published examples from our showroom.
Explore our creative workYour next step starts with the template
Get the free profit plannerA few useful details
What will I receive by email?
You receive links to the Google Sheets and Excel template, including instructions and a fictional example. Enter your own figures in the file. Confirm your email address only once for all resources.
Do I need to connect my store?
No. Enter your figures yourself. Google Sheets requires a Google account. Alternatively, use the Excel file.
Is this a finished report for my store?
You receive a planner to fill with your own numbers. This page does not ask for your store data.