Und Gretel
One promotion to win new customers. Four paid channels, coordinated creative and a clear path to purchase. UND GRETEL reached 3,500+ orders and a 38% new-customer share.
01 The challenge
Starting point
Starting point
UND GRETEL wanted a campaign that made people want the brand. A giveaway featuring a vintage luxury handbag was at its centre. We ran ads across four channels and aligned creative, the website, product pages and checkout.
The brief
Win significant new customers during a competitive peak, across four paid channels, without touching the perceived brand value.
Use the promotion to build interest in UND GRETEL
Win new customers for the brand
Improve the participating ad channels together
Keep the message clear from creative to checkout
02 What we changed
What we changed
Four channels, one campaign
We managed Meta, Google, TikTok and Pinterest together, coordinating messages and delivery.
What persuades customers?
We tested images, hooks and messages and developed them based on campaign results.
Check the path to purchase
We advised on changes to product pages, landing pages and checkout to help visitors find their next step.
Keep the message clear
Communication was aligned from the first ad to checkout and kept consistent with the brand at each step.
03 Results
Results at a glance
What this shows
The campaign combined an attention-generating giveaway with coordinated creative and four paid channels. The results describe the whole setup. They do not isolate the giveaway effect or the impact of a discount.
04 Let's Talk
Let’s talk
What do you have in mind?
Let’s talk for 15 minutes. Tell us what you want to do and where you’re getting stuck. We’ll tell you honestly where we would start and whether we can help.
