Und Gretel
How a premium beauty brand reached 3,500+ orders and a 38% new-customer share during a highly competitive sales period.
01 The challenge
Starting point
Starting point
UND GRETEL wanted a campaign that created desire. A giveaway featuring a vintage luxury handbag was central to the concept. Mesper connected delivery across four paid channels with aligned creative, website, product pages and checkout.
The brief
Win significant new customers during a competitive peak, across four paid channels, without touching the perceived brand value.
Build desire with an attention-grabbing campaign
Acquire new customers through the campaign concept
Improve performance across the participating channels
Align creative, product pages and checkout
02 What we changed
What we changed
Managing four paid channels together
Meta, Google, TikTok and Pinterest were managed centrally. Delivery and messaging were coordinated across the channels.
Creative feedback and A/B testing
We developed and tested visuals, hooks and messages using campaign performance data.
Improving the website and checkout
We advised on changes to product pages, landing pages and the purchase flow to improve the user journey.
Aligning messages along the purchase journey
Messages were aligned from the ad to checkout and kept consistent with the brand.
03 Results
Results at a glance
What this shows
The campaign combined an attention-generating giveaway with coordinated creative and four paid channels. The results describe the whole setup. They do not isolate the giveaway effect or the impact of a discount.
04 Let's Talk
Let’s talk
Let’s plan your next step
Tell us where you are and what you want to achieve. In a free 15-minute intro call, we’ll give you an honest view of where we would start.
