Kick-Off
Tell us where your business is and what you have in mind. We discuss which customers you want to win and what you can afford to spend on reaching them.
You want to win new customers through Facebook and Instagram. We handle your campaigns, creative and tracking. So you can see what your advertising brings in and whether it pays off.




Your ads are running, but each new customer costs more. People may have seen the same ads too often. Purchases or enquiries may be counted incorrectly. Before you spend more, we look at what’s getting in the way.
PRIORITY
The Same Ads Again and Again
People have already seen your ads. New images, videos or reasons to buy are missing.
PRIORITY
The Numbers Don’t Add Up
Purchases or enquiries are missing from tracking or counted twice. Meta then uses the wrong data to make decisions.
PRIORITY
The Budget Is Spread Too Thin
Lots of small campaigns each get little budget and few results. That makes it harder to see what works.
Before you spend more, we check what’s holding you back.
We test images, videos and new openings. Which message brings in customers? We make more of it.
We check whether purchases and enquiries are recorded correctly, including events and CAPI. That gives Meta the signals it needs.
We manage your campaigns and check what each new customer costs. We increase the budget when the results support it.
You speak with the person managing your account. They explain what we’re changing and why.
We test why people buy from you or get in touch. We check your ads, the page after the click, and your account data. We build on what works and stop what doesn’t deliver.
Different openings, images and videos. We test which message gets people to buy or get in touch.


Examples From Our Creative Tests
You can see what a new customer costs and what remains after costs. So we can decide together whether more budget makes sense.

3.5× blended ROAS. 3,500+ orders.
Across four paid channels, the published case reports 3.5× blended ROAS, 3,500+ orders and 38% new customers.
3.5×
Blended ROAS
38%
New customers
3,500+
Orders
Tell us where your business is and what you have in mind. We discuss which customers you want to win and what you can afford to spend on reaching them.
We look at your campaigns, check the tracking and follow the journey after the click. Where do customers come from, and where do they drop off? That gives us a plan for the first changes.
We build the campaigns, make the creative and improve the landing pages we’ve agreed on with you. You know what we’re working on and who’s taking care of it.
We look at which advertising brings customers and whether the costs make sense for your business. We keep testing what works and increase the budget when the numbers support it. You know what we change and why.
How do we start? What do we handle? Here are the answers.
We usually work with a fixed fee. The scope depends on what you need: campaign management, creative production, tracking, or a combination. Depending on the engagement, a profitability-based fee component may also make sense. We clarify the scope in our first call and use it to prepare a proposal.
Budget alone does not answer that. We first look at what you can afford to pay for a new customer, how your offer works, and how many results you need to run useful tests. For lead generation, we also look at how many enquiries become paying customers. That gives us a basis for assessing whether agency support makes financial sense.
Yes. We also work with businesses that want to generate enquiries through Facebook and Instagram. We look beyond cost per lead: which enquiries are a good fit, and which become customers? Campaigns, creatives and tracking are built around that goal.
Yes. We start by reviewing your account, existing ads and tracking. We also look at what happens after the click: where do purchases or enquiries happen, and where do people leave? This helps us decide what to keep and what to change.
Yes. We develop and test ads and check whether purchases and enquiries are recorded correctly. This includes events and the Conversion API. We agree on the production and technical work included in your scope.
At kick-off, we clarify your goals and what customer acquisition can cost. We then review campaigns, creatives, tracking and the page people reach after clicking. We prioritise the first changes and implement the agreed scope. You know who manages your account and why we make each change.
We look at whether the ads bring customers and whether the costs make sense. For online stores, that includes new-customer acquisition costs and the store’s overall performance. For lead campaigns, we look at enquiry quality and the customers acquired. We interpret Ads Manager figures in that context.
Let’s talk for 15 minutes. Tell me what you want to do and where you’re getting stuck. I’ll tell you honestly where we would start and whether we can help.
