Kick-Off
Wir klären Ziele, Zielgruppen und Erwartungen – und legen den Grundstein für eine erfolgreiche Zusammenarbeit.
Scale profitably, not just buy reach
We steer your whole growth engine: media mix, budget and measurement, all geared to contribution margin. You grow where profit sticks, not where the ROAS shouts loudest.
Over 40 clients trust Mesper
More revenue does not mean more profit
Most brands optimise for ROAS and wonder why the bank balance does not follow. The problem: reach and revenue look great, but the margin gets left behind. Budgets are split by gut feeling, not by contribution margin. The break-even ROAS per product is nowhere cleanly calculated. And the moment a channel scales, CAC climbs faster than profit. So revenue grows and profit stands still.
PRIORITY
Profit model instead of ROAS tunnel
We calculate your break-even ROAS and contribution margin per product. So with every campaign you know from when it brings profit, not just revenue.
PRIORITY
Media mix and budget allocation
We split your budget across Meta, Google and TikTok by real contribution to profit. Each channel gets a clear role in the funnel, no money runs on the side.
PRIORITY
Measurement you can trust
MER, CAC and blended numbers instead of platform fairy tales. We build the data foundation your decisions actually stand on, including server-side tracking as the base.
More budget is the next step. Not the first.
A strategy that calculates on profit
Profit model instead of ROAS tunnel
We calculate your break-even ROAS and contribution margin per product. So with every campaign you know from when it brings profit, not just revenue.
Media mix and budget allocation
We split your budget across Meta, Google and TikTok by real contribution to profit. Each channel gets a clear role in the funnel, no money runs on the side.
Measurement you can trust
MER, CAC and blended numbers instead of platform fairy tales. We build the data foundation your decisions actually stand on, including server-side tracking as the base.
Scaling roadmap with levers
We define the order in which you grow and how we measure it. You see the next three to six months in front of you, with clear levers instead of vague promises.
We sit above your channels and steer the whole thing toward the one number that counts: what is left at the end of the month. We calculate your break-even per product, allocate budget by contribution margin and define which channel plays which role in the funnel. You do not get another graveyard of reports, you get a roadmap that tells you at every step whether it pays off. We only scale what provably brings profit.
What stays with you
Not more platform numbers. More clarity on the decisions your budget can carry.
3.5× blended ROAS. 3,500+ orders.
Across four paid channels, we generated 3.5× blended ROAS, 3,500+ orders and 38% new customers without touching the core prices.
3.5×
Blended ROAS
38%
New customers
3,500+
Orders
0 €
Discount on core prices
So läuft die Zusammenarbeit
Analyse und Audit
Wir prüfen bestehende Daten, Kampagnen und Prozesse, um Chancen und Optimierungspotenziale zu identifizieren.
Kampagnen-Setup
Von Creatives bis Tracking: Wir richten alles so ein, dass dein Marketing vom ersten Tag an messbar performt.
Launch und Skalieren
Livegang mit Monitoring in Echtzeit. Danach skalieren wir nach ROAS, MER und Deckungsbeitrag und berichten dir regelmäßig, was profitabel läuft.
Frequently asked questions
The questions that usually come up before starting.
What is a growth strategy in e-commerce?
The layer above channel execution. Instead of optimising single campaigns, we steer media mix, budget and measurement together toward one number: your profit. We calculate break-even and contribution margin per product, allocate budget by real contribution and set a roadmap that says where and how fast you scale.
What does profit over ROAS mean in practice?
ROAS tells you how much revenue one euro of ads brings. It does not tell you whether profit is left afterwards. We work with contribution margin, MER and CAC and steer toward what remains after all costs. That way you scale campaigns that are profitable, not just ones that show a high ROAS.
Which brands is this worth it for?
We work most effectively with consumer brands that invest roughly 20,000 to 500,000 euros a month in paid ads and run across several channels. At that size there is enough data volume and the question of the right budget split pays off financially. If you only run one channel, you are better off starting there.
Let us get to know each other
15 minutes, no strings attached. You tell me where you stand and where you want to go, and I'll tell you honestly what I would tackle next in your shoes. And if we are not the right fit, you'll know that too.
✓
Over 500,000 euros monthly ad budget we steer
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An honest assessment, not a sales pitch
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Concrete next steps for your growth
René Dallmann
Founder, Mesper
