Kick-Off
Wir klären Ziele, Zielgruppen und Erwartungen – und legen den Grundstein für eine erfolgreiche Zusammenarbeit.
Ecommerce Growth Strategy for Profitable Scale
We connect margin, customer acquisition cost, media mix and budget. The goal is growth that leaves profit after costs, not revenue alone.
Over 40 clients trust Mesper
More revenue can mean less profit
ROAS shows only one slice. If product margin, new-customer share and rising CAC are missing, budget follows platform numbers. Revenue grows while the bank balance does not.
PRIORITY
ROAS replaces the profit model
Revenue per advertising euro does not show what remains after product and fulfillment costs.
PRIORITY
The budget limit is missing
Without target CAC and break-even, scaling becomes guesswork.
PRIORITY
Each channel uses a different model
Platform reports show different results. Without a shared cost basis, budget decisions are hard to compare.
More budget is the next step. Not the first.
Understand the economics before increasing spend
Profit model
Contribution margin, break-even and target CAC show the economic limit for each product.
Media mix
Meta, Google and TikTok each get a clear role. We assess them against a shared model rather than competing platform reports.
Measurement
MER, CAC, new-customer share and store data give us a shared basis for decisions.
Criteria for scaling
We increase spend when margin, demand, creative and measurement support the next step.
We calculate break-even and target CAC, give each channel a role and define when more budget makes sense. Before spend increases, you know which financial assumptions must hold.
Turning budget into a decision
Margin, target CAC and demand show where additional spend makes sense.
A simple model for clear budget decisions.
What stays with you
Not more platform numbers. More clarity on the decisions your budget can carry.
3.5× blended ROAS. 3,500+ orders.
Across four paid channels, the published case reports 3.5× blended ROAS, 3,500+ orders and 38% new customers.
3.5×
Blended ROAS
38%
New customers
3,500+
Orders
So läuft die Zusammenarbeit
Analyse und Audit
Wir prüfen bestehende Daten, Kampagnen und Prozesse, um Chancen und Optimierungspotenziale zu identifizieren.
Kampagnen-Setup
Von Creatives bis Tracking: Wir richten alles so ein, dass dein Marketing vom ersten Tag an messbar performt.
Launch und Skalieren
Livegang mit Monitoring in Echtzeit. Danach skalieren wir nach ROAS, MER und Deckungsbeitrag und berichten dir regelmäßig, was profitabel läuft.
Frequently asked questions
The questions that usually come up before starting.
What is an ecommerce growth strategy?
An ecommerce growth strategy connects your offer, margin, acquisition cost, media mix and measurement. It defines where to invest and which financial thresholds must hold before increasing spend.
Why is ROAS not enough?
ROAS compares ad revenue with spend. Product cost, fulfillment, new-customer share and other variable costs are missing. We therefore also steer on contribution margin, MER and CAC.
When does a brand need this strategy?
When several channels, products or goals compete for the same budget. You need a shared financial model to compare them.
Let us get to know each other
15 minutes, no strings attached. You tell me where you stand and where you want to go, and I'll tell you honestly what I would tackle next in your shoes. And if we are not the right fit, you'll know that too.
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Over 500,000 euros monthly ad budget we steer
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An honest assessment, not a sales pitch
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Concrete next steps for your growth
René Dallmann
Founder, Mesper
