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Fresh insights on performance marketing, Meta Ads, Google Ads and data-driven tracking, so your ad budget is worth every euro.

Latest articles

Two ad accounts compared: account A with a 40 percent hit rate and 2 winners, account B with a 15 percent hit rate and 6 winners

Why your creative approval process costs you winning ads

An ad goes through its third approval round while nothing new runs in the account. Why “on brand” is the wrong standard and a high hit rate is a bad sign.

AI labeling cheat sheet

AI Labeling Requirement 2026: What Advertisers Need to Know by August 2

From 2 August 2026, the AI labeling requirement under Article 50 of the EU AI Act applies. What you must label in ads, on your site and in your chatbot, and what you don't.

Google Ads Changes Its Bidding on August 17, 2026: What It Means for All Your Campaigns

Google is changing target-based bidding for budget-limited campaigns across Search, Shopping, Performance Max, Demand Gen, and Travel. What changes, who is affected, and what to do before the deadline.

Setting up Performance Max right: feeds, asset groups, control

Performance Max often runs as a black box that spreads your budget as it likes. How to regain control with feed, asset groups and exclusions.

Creative testing framework: how many ads, how often, what to measure

Creative decides performance today. A clear framework: how many ads, at what cadence, and which metrics really count, instead of gut feel.

Advantage+ vs. manual Meta campaigns: when to use which in 2026

Advantage+ or manual? The honest answer is not either-or. When each Meta campaign structure is the better choice, with comparison and decision logic.

Lower your CAC without losing reach: 7 levers

Rising click prices don't have to mean higher acquisition costs. Seven levers with a formula and a worked example that lower CAC without sacrificing reach.

Server-side tracking with the Conversion API: a guide for consumer brands

Cookie banners and browser restrictions cost you measurable conversions. Server-side tracking via the Conversion API brings the data back. The guide with comparison, deduplication and benchmarks.

Scaling without burning out: how we got 50% more leads on 30% less budget

Scaling isn't about more budget, it's a better system. Three steps that delivered 50% more leads at 30% less spend.

5 reasons your tracking is leading you astray

A green pixel doesn't mean clean tracking. The 5 mistakes that distort your data, and how to fix them.

Why your marketing “works”, but you still don't win customers

Clicks and reach but no sales? Learn why your marketing stalls and how to analyze your funnel the right way.