Kick-Off
Tell us where your business is and what you have in mind. We discuss which customers you want to win and what you can afford to spend on reaching them.
Google Ads That Bring You Customers
Your customers are already searching for what you offer. We get your ads in front of the right searches and check whether clicks turn into purchases or relevant enquiries.
Over 40 clients trust Mesper
The Clicks Come In but Customers Don’t
Your ads get clicks. But are people looking for what you actually offer? Or did they just type in your business name? If purchases or enquiries are counted incorrectly too, your budget can quickly end up in the wrong place.
PRIORITY
Existing Customers Look Like New Ones
People searching for your business name usually know you already. A good report alone won’t tell you how many new customers you’ve won.
PRIORITY
Clicks from the wrong people
Someone searches for something you don’t offer and clicks anyway. Without suitable search terms and exclusions, you pay for it.
PRIORITY
Google Gets the Wrong Numbers
A purchase is given the wrong value or every enquiry is treated equally. Google then bases its bids on numbers that tell you little about the result.
Before you spend more, we check what’s holding you back.
We Look at What Your Customers Search For
Search
We find the search terms that fit your products or services and exclude searches for things you don’t offer.
Shopping and feed
For stores, we check the product data in your feed. Which products are worth advertising? And what do you keep after costs? We use that to plan Shopping campaigns.
Performance Max and Video
We use Performance Max, Demand Gen and YouTube when they suit your offer. That includes relevant images and videos, a clear campaign structure and exclusions.
Measurement
What was bought? Which enquiries are relevant? And what does it cost to win a customer? We check that these numbers are recorded correctly and can guide your budget.
We look at what people search for and what you offer them. We review searches for your business name separately. For stores, we check product data, purchases and margins. For service businesses, we look at whether enquiries are relevant and turn into customers.
Different Searches Need Different Ads
Someone searching for a product needs a different ad from someone still learning about it. The formats we use depend on what you offer.
Examples From Search, Shopping and Video
So läuft die Zusammenarbeit
What works, what gets in the way?
We look at your campaigns, check the tracking and follow the journey after the click. Where do customers come from, and where do they drop off? That gives us a plan for the first changes.
Now we do the work
We build the campaigns, make the creative and improve the landing pages we’ve agreed on with you. You know what we’re working on and who’s taking care of it.
Build on what works
We look at which advertising brings customers and whether the costs make sense for your business. We keep testing what works and increase the budget when the numbers support it. You know what we change and why.
Frequently asked questions
How do we start? What do we handle? Here are the answers.
What does a Google Ads agency do?
A Google Ads agency helps your ads reach people searching for what you offer. We manage Search, Shopping, Performance Max and YouTube. For stores, we look at purchases and margins. For trades and service businesses, we check whether enquiries fit your work and service area and turn into customers.
Do you manage Shopping, Performance Max and the feed?
Yes. For stores, we manage Shopping, Performance Max and the product data in your feed. Whether we add Search, Demand Gen or YouTube depends on what you offer and who you want to reach.
When is Google Ads worth it for my business?
When people search for what you offer and you can win them at a cost you can afford. We look at what a customer is worth to you and what you can spend on advertising to win them. For trades, we also check whether enquiries fit your work and service area.
How much does Google Ads management cost?
We usually work with a fixed fee. The scope depends on the campaigns we manage and whether the feed, tracking or landing pages are included. We plan the advertising budget separately. In our first call, we clarify what you need and prepare a proposal based on that.
Can you take over an existing Google Ads account?
Yes. We review search terms, campaigns, ads and the purchases or enquiries being recorded. We also look at the page after the click. What works can keep running. We prioritise changes where budget is being wasted or relevant customers are missing.
How do you assess enquiry quality?
A submitted enquiry is not yet a customer. We work with you to check which enquiries are relevant and which become orders. Where the technical setup allows it, sales outcomes can be sent back to Google. We agree on the tracking work needed before implementation.
Why do you look at searches for my company name separately?
People searching for your company name often already know you. These searches can bring purchases or enquiries at a low cost, but they do not show on their own whether you are reaching new demand. We assess them separately from generic searches and interpret the results in the context of customer acquisition.
What do you have in mind?
Let’s talk for 15 minutes. Tell me what you want to do and where you’re getting stuck. I’ll tell you honestly where we would start and whether we can help.
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Over 500,000 euros monthly ad budget we steer
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An honest assessment, not a sales pitch
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Concrete next steps for your growth
René Dallmann
Founder, Mesper
