Kick-Off
Wir klären Ziele, Zielgruppen und Erwartungen – und legen den Grundstein für eine erfolgreiche Zusammenarbeit.
Google Ads Agency for Consumer Brands
We build, run and scale Search, Shopping, Performance Max, Demand Gen and YouTube. We steer on the products, queries and new customers your margin can carry.
Over 40 clients trust Mesper
Where your Google budget quietly leaks away
Usually it is not the budget. As a black box, Performance Max likes to push your money into Display and into brand traffic that would have come anyway. Search pulls in clicks that never buy through keywords that are too broad. And when the conversion values are not clean, Google diligently optimizes for the wrong outcomes. In the end you pay more per new customer, the account will not scale cleanly, and more budget only makes the problem bigger.
PRIORITY
Search & Shopping
We build search campaigns that target high-intent search terms, and a clean Shopping setup with a well-kept feed. That way you reach people with real buying intent, not just reach.
PRIORITY
PMax, YouTube & Demand Gen
Performance Max, Demand Gen and YouTube open up demand far beyond search. We steer them actively, with clear asset groups, our own creative and clean signals, so the algorithm works with direction instead of guessing.
PRIORITY
Clean tracking & conversion values
Server-side tracking, Enhanced Conversions and correct conversion values are the basis. Only then does Google optimize for real buyers and profitable revenue, not for vanity conversions.
More budget is the next step. Not the first.
How we get your account back on track
Search & Shopping
We build search campaigns that target high-intent search terms, and a clean Shopping setup with a well-kept feed. That way you reach people with real buying intent, not just reach.
PMax, YouTube & Demand Gen
Performance Max, Demand Gen and YouTube open up demand far beyond search. We steer them actively, with clear asset groups, our own creative and clean signals, so the algorithm works with direction instead of guessing.
Clean tracking & conversion values
Server-side tracking, Enhanced Conversions and correct conversion values are the basis. Only then does Google optimize for real buyers and profitable revenue, not for vanity conversions.
A senior who runs your account
The senior who builds your campaigns is also your contact. No junior staffing, no layer that forwards reports to you. Together you set roadmap, forecast and priorities, and every report shows what your budget brings in.
We take Performance Max in hand: clean asset groups, a well-kept feed, clear exclusions and real signals. We separate brand and generic search, so you do not pay twice for clicks you would get anyway. And we feed Google correct conversion values, so bidding runs on contribution margin instead of just any conversion. That way the price per new customer drops step by step, and every extra euro brings real purchases.
What stays with you
Not more platform numbers. More clarity on the decisions your budget can carry.
3.5× blended ROAS. 3,500+ orders.
Across four paid channels, we generated 3.5× blended ROAS, 3,500+ orders and 38% new customers without touching the core prices.
3.5×
Blended ROAS
38%
New customers
3,500+
Orders
0 €
Discount on core prices
So läuft die Zusammenarbeit
Analyse und Audit
Wir prüfen bestehende Daten, Kampagnen und Prozesse, um Chancen und Optimierungspotenziale zu identifizieren.
Kampagnen-Setup
Von Creatives bis Tracking: Wir richten alles so ein, dass dein Marketing vom ersten Tag an messbar performt.
Launch und Skalieren
Livegang mit Monitoring in Echtzeit. Danach skalieren wir nach ROAS, MER und Deckungsbeitrag und berichten dir regelmäßig, was profitabel läuft.
Frequently asked questions
The questions that usually come up before starting.
What does a Google ads agency do?
It plans, builds and optimises Search, Shopping, PMax and YouTube campaigns. For consumer brands that is not enough: feed, conversion values, creatives and margin have to move with it, or the automation buys brand traffic and cheap clicks.
How does the collaboration work and what does it cost?
You get a senior who runs your account and a fixed management fee based on scope and ad budget. No hidden percentage on your spend. We work best with consumer brands spending roughly 20,000 to 500,000 euros a month. The exact number follows a short look into your account.
Do you handle Google Shopping, Performance Max and the feed?
Yes. We run Search, Shopping, Performance Max, Demand Gen and YouTube, manage your shopping feed and produce the YouTube and display creatives in house. Which combination makes sense depends on product, demand and data quality.
Let us get to know each other
15 minutes, no strings attached. You tell me where you stand and where you want to go, and I'll tell you honestly what I would tackle next in your shoes. And if we are not the right fit, you'll know that too.
✓
Over 500,000 euros monthly ad budget we steer
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An honest assessment, not a sales pitch
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Concrete next steps for your growth
René Dallmann
Founder, Mesper
