Kick-Off
Wir klären Ziele, Zielgruppen und Erwartungen – und legen den Grundstein für eine erfolgreiche Zusammenarbeit.
Google Ads Agency for Consumer Brands
We manage Search, Shopping, Performance Max and YouTube around purchase intent, acquisition cost and margin. Products and search terms get budget when the economics make sense.
Over 40 clients trust Mesper
Where Google quietly burns budget
Brand traffic gets counted as growth. Broad queries buy clicks without purchase intent. A weak feed and incorrect conversion values give automated bidding the wrong goal.
PRIORITY
Brand gets counted as growth
Existing demand looks good in the report but does not automatically create new buyers.
PRIORITY
Queries lack purchase intent
Broad keywords and weak exclusions buy clicks without clear purchase intent.
PRIORITY
Wrong values steer bidding
Incorrect conversion values give Google the wrong outcomes to optimize for.
More budget is the next step. Not the first.
We give automated bidding a clear goal
Search
We group search terms by purchase intent and exclude irrelevant queries.
Shopping and feed
We organize product data, margins and categories so budget decisions reflect the products behind the ads.
PMax and YouTube
Asset groups, creative and exclusions give Performance Max, Demand Gen and YouTube a clear job.
Measurement
Enhanced Conversions, server-side tracking and accurate values improve the data behind acquisition cost and profit decisions.
We separate brand from non-brand demand, maintain the feed and exclusions, and pass accurate conversion values. Campaign decisions come back to acquisition cost and margin.
How Google Ads work together
Search, Shopping and video play different roles on the path to purchase.
Examples from Search, Shopping and video.
What stays with you
Not more platform numbers. More clarity on the decisions your budget can carry.
3.5× blended ROAS. 3,500+ orders.
Across four paid channels, the published case reports 3.5× blended ROAS, 3,500+ orders and 38% new customers.
3.5×
Blended ROAS
38%
New customers
3,500+
Orders
So läuft die Zusammenarbeit
Analyse und Audit
Wir prüfen bestehende Daten, Kampagnen und Prozesse, um Chancen und Optimierungspotenziale zu identifizieren.
Kampagnen-Setup
Von Creatives bis Tracking: Wir richten alles so ein, dass dein Marketing vom ersten Tag an messbar performt.
Launch und Skalieren
Livegang mit Monitoring in Echtzeit. Danach skalieren wir nach ROAS, MER und Deckungsbeitrag und berichten dir regelmäßig, was profitabel läuft.
Frequently asked questions
The questions that usually come up before starting.
What does a Google Ads agency do?
A Google Ads agency builds and optimizes Search, Shopping, Performance Max and YouTube campaigns. For consumer brands, feed, conversion values and margin also need active management.
Do you manage Shopping, Performance Max and the feed?
Yes. We run Search, Shopping, Performance Max, Demand Gen and YouTube and maintain the signals, exclusions and product data behind them.
When is Google Ads worth it for an online store?
When demand exists, the offer matches search intent and purchases are measured cleanly. We check those three points before scaling.
Let us get to know each other
15 minutes, no strings attached. You tell me where you stand and where you want to go, and I'll tell you honestly what I would tackle next in your shoes. And if we are not the right fit, you'll know that too.
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Over 500,000 euros monthly ad budget we steer
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An honest assessment, not a sales pitch
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Concrete next steps for your growth
René Dallmann
Founder, Mesper
