PuttView
Google Ads tests with disappointing lead quality became a customer-acquisition channel. PuttView reached 241% ROI and 12+ new customers in its first year.
01 The challenge
Starting point
Starting point
PuttView had tested Google Ads as a lead-generation channel. Results and lead quality fell short of expectations. The campaigns and the experience after the click needed to be reviewed together.
The brief
Turn an unprofitable SEA test into a reliable lead channel, with measurably better lead quality and predictable new-customer growth.
Reach qualified prospects through Google Ads
Improve landing pages and the user journey to turn more visits into enquiries
Build a source of high-quality leads for customer acquisition
02 What we changed
What we changed
Reviewing the existing Google Ads campaigns
We reviewed keywords, ad copy and bidding to identify weak spots. The campaign structure was rebuilt around relevant prospects.
Choosing relevant search terms
We reviewed keywords in detail and refined which searches the ads would appear for.
Improving landing pages and the user journey
We analyzed how visitors used the landing pages. UX feedback informed navigation, calls to action and load-time improvements.
Measuring and improving performance
We regularly reviewed click-through rate, conversion rate and lead quality. Those findings guided further campaign changes.
03 Results
Results at a glance
What this shows
Reworked Google Ads campaigns, landing-page analysis and UX feedback improved lead quality and supported customer acquisition. Relevant search terms and a clearer journey after the click worked together.
04 Let's Talk
Let’s talk
Let’s plan your next step
Tell us where you are and what you want to achieve. In a free 15-minute intro call, we’ll give you an honest view of where we would start.
