PuttView
Google Ads initially brought too few relevant enquiries. We reviewed the campaigns and landing pages together. PuttView won 12+ new customers at 241% ROI in the first year.
01 The challenge
Starting point
Starting point
PuttView had tried Google Ads. The results and enquiry quality were not where they needed to be. We reviewed the ads and what happened after the click together.
The brief
Turn an unprofitable SEA test into a reliable lead channel, with measurably better lead quality and predictable new-customer growth.
Reach people who could become PuttView customers
Make the landing page clear about why an enquiry is worthwhile
Turn relevant enquiries into new customers
02 What we changed
What we changed
What is holding the campaigns back?
We reviewed keywords, ad copy and bidding, then focused the campaigns more closely on relevant prospects.
Show up for the right searches
We reviewed keywords in detail and chose which searches the ads should appear for.
The next step after the click
We checked how visitors used the landing pages. That led to feedback on navigation, calls to action and load times.
Check which enquiries are relevant
We regularly reviewed click-through rate, conversion rate and lead quality, then adjusted the campaigns based on the results.
03 Results
Results at a glance
What this shows
Relevant searches alone are not enough. After the click, visitors need to understand why they should get in touch. We worked on both. The first year brought 73+ sales opportunities and 12+ new customers.
04 Let's Talk
Let’s talk
What do you have in mind?
Let’s talk for 15 minutes. Tell us what you want to do and where you’re getting stuck. We’ll tell you honestly where we would start and whether we can help.
