CKW
CKW wanted more relevant enquiries. Over three years, cost per conversion fell by 66% and the budget rose from €20,000 to €120,000.
01 The challenge
Starting point
Starting point
CKW is a Swiss energy company. It was not clear enough who the advertising should reach. That made targeting and budget allocation harder.
The brief
Generate high-quality leads through a holistic mix of SEA, social media advertising and branding, and improve the marketing strategy for the long run.
Win relevant enquiries through search ads, social media advertising and branding
Reduce cost per conversion and keep improving the advertising
02 What we changed
What we changed
Audience analysis
We researched the market and defined the relevant audience groups.
Branding
Communication was made consistent across the channels to keep the brand recognizable.
Search ads
We selected relevant keywords and adjusted bidding to focus search ads more closely on suitable customers.
Social media advertising
Campaigns on LinkedIn, Facebook and Instagram increased reach and engagement. Paid ads and organic content worked together.
03 Results
Results at a glance
What this shows
Clearer audiences, revised search campaigns and consistent communication improved enquiry volume and quality. Cost per conversion fell by 66% over three years.
04 Let's Talk
Let’s talk
What do you have in mind?
Let’s talk for 15 minutes. Tell us what you want to do and where you’re getting stuck. We’ll tell you honestly where we would start and whether we can help.
