LAMILUX
LAMILUX develops daylight systems for buildings. We supported its internal marketing team with Google Ads for a year. This included suitable content and analysis of enquiries as they moved through sales.
01 Ausgangslage
Ausgangslage
Ausgangslage
Google Ads campaigns were already running. But it was not always clear to LAMILUX which enquiries reached sales. Different information in HubSpot and Salesforce made analysis harder. We worked together from October 2025 to September 2026. The focus was on campaigns, product content and analysis.
Auftrag
Werbung näher am Vertrieb bewerten
CRM-Signale in Google Ads einbinden
Kampagnen und Inhalte gemeinsam weiterentwickeln
Kundenmeldung und Kontozahlen getrennt beurteilen
02 Was wir verändert haben
Maßnahmen
Make sales data usable for Google Ads
Together with LAMILUX, we set up the CRM import and an additional campaign goal. We checked where enquiries came from and which status they received. LAMILUX adjusted status assignment. We continued to check the attribution together.
Show product benefits in ads
LAMILUX supplied new product copy. We adjusted the ads and coordinated the landing pages with LAMILUX. New images and content about extreme weather were added. This kept the campaigns aligned with current product topics.
Make renovation easier to explain
For LAMILUX’s draft, we suggested a calculator and a short video. Specific figures were intended to show the benefits of renovation.
03 Ergebnisse
Ergebnisse im Überblick
Was daraus folgt
You have your own marketing team and products that need explanation? We support you with campaigns, content and analysis through to sales.
04 Sprechen wir
Nächster Schritt
Was hast du vor?
Lass uns 15 Minuten sprechen. Du erzählst, was du vorhast und wo es gerade hakt. Wir sagen dir ehrlich, wo wir ansetzen würden und ob wir dir dabei helfen können.
