UND GRETEL develops natural cosmetics and make-up. We focused its Meta advertising more strongly on new customers. We used seasonal images and videos. In August 2026, the shop acquired new customers at a lower cost than a year earlier.
−45%
cost per new shop customer
5.12 → 9.95
shop revenue per euro of marketing spend
01 Ausgangslage
Ausgangslage
Ausgangslage
A large share of the advertising budget reached existing customers. In August 2025, this accounted for around 30% of the budget in the largest Meta campaigns. UND GRETEL wanted to focus more of its advertising on acquiring new customers.
We reviewed which audiences the campaigns actually reached. We assessed the findings alongside costs and sales in the shop.
Auftrag
01
02
03
04
02 Was wir verändert haben
Maßnahmen
1
More budget for new audiences
In the largest Meta campaigns, the budget share for existing customers fell from 30.2% to 12.7%. The share for potential new customers rose from 69.6% to 87.2%.
2
Use seasonal images and videos
We used seasonal images and videos. They showed how the products were used and addressed typical barriers to purchase. Customer reviews supported the messaging.
3
From first contact through to purchase
We planned the campaign from first contact through to purchase. We aligned images, videos, messages and offers.
4
03 Ergebnisse
Ergebnisse im Überblick
−45%
cost per new shop customer
5.12 → 9.95
shop revenue per euro of marketing spend
Was daraus folgt
You want to use your advertising budget to reach new customers? We align images, videos, messages and offers across the full path to purchase.
04 Sprechen wir
Nächster Schritt
Was hast du vor?
Lass uns 15 Minuten sprechen. Du erzählst, was du vorhast und wo es gerade hakt. Wir sagen dir ehrlich, wo wir ansetzen würden und ob wir dir dabei helfen können.
−45% cost per new shop customer5.12 → 9.95 shop revenue per euro of marketing spend
45% lower cost per new shop customerDocumented shop and Meta comparison checked on 29 September 2026, covering 1–31 August 2025 and 1–31 August 2026. Cost per new customer and shop revenue per marketing euro are shop-wide, not Meta-only. Budget shares cover the largest Meta campaigns and Meta audience segments, not deduplicated shop purchasers. New-customer volume and shop revenue fell. No isolated effect of the budget shift or individual ads, or increase in profit, is established.
[Kunde] UND GRETEL
UND GRETEL develops natural cosmetics and make-up. We focused its Meta advertising more strongly on new customers. We used seasonal images and videos. In August 2026, the shop acquired new customers at a lower cost than a year earlier.
[Ausgangslage] Reach more new customers
A large share of the advertising budget reached existing customers. In August 2025, this accounted for around 30% of the budget in the largest Meta campaigns. UND GRETEL wanted to focus more of its advertising on acquiring new customers.
We reviewed which audiences the campaigns actually reached. We assessed the findings alongside costs and sales in the shop.
[Arbeit] How we focused the campaign
More budget for new audiences
In the largest Meta campaigns, the budget share for existing customers fell from 30.2% to 12.7%. The share for potential new customers rose from 69.6% to 87.2%.
[Budget] Advertising budget by audience
Existing customers
30.2% August 2025
12.7% August 2026
Potential new customers
69.6% August 2025
87.2% August 2026
Use seasonal images and videos
We used seasonal images and videos. They showed how the products were used and addressed typical barriers to purchase. Customer reviews supported the messaging.
[Bild:creatives] Wild Berry from the original video
From first contact through to purchase
We planned the campaign from first contact through to purchase. We aligned images, videos, messages and offers.
[Ergebnis] Greater efficiency at a lower volume
−45% cost per new shop customer
5.12 → 9.95 shop revenue per euro of marketing spend
[Vergleich] cost per new shop customer
€40.51 August 2025
€22.29 August 2026
[Vergleich] shop revenue per euro of marketing spend
5.12 August 2025
9.95 August 2026
Marketing costs fell from €60,882 to €22,419. At the same time, new customers fell from 1,503 to 1,006 and shop revenue fell from €311,682 to €223,824.
[Fit] Could this work for your business?
You want to use your advertising budget to reach new customers? We align images, videos, messages and offers across the full path to purchase.
